Advertising and Promotion An Integrated Marketing Communications Perspective
by George E. Belch, George Eugene Belch, Michael A. Belch
- Published
- 1999
- ISBN
- 9780071160889
- Pages
- 762
- Publisher
- Irwin/McGraw-Hill
- Format
- Paperback
- Language
- English
Note from peter S.
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About this book
This text examines how advertisers need to communicate withconsumers through the myriad outlets - print, radio, cable, satelliteTV, and Internet - into the 21st century. It covers use of theInternet, global examples, marketing principles and real-worldmarketing communications campaigns.
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Buyer protection - full refund if it doesn't arrive or isn't as described
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