Principles and Practice of Marketing
by David Jobber, Fiona Ellis-Chadwick
7th edition · 2012 · Paperback
ISBN 9780077140007
Book details
- Edition
- 7th edition
- Published
- 2012
- Publisher
- McGraw-Hill Higher Education
- ISBN-13
- 9780077140007
- ISBN-10
- 0077140001
- Pages
- 885
- Format
- Paperback
- Language
- English
About this book
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
Browse by subject