Principles and Practice of Marketing
by David Jobber, Fiona Ellis-Chadwick
- Published
- 2012
- ISBN
- 9780077140007
- Pages
- 885
- Publisher
- McGraw-Hill Higher Education
- Format
- Paperback
- Language
- English
Note from Sinead L.
About this copy · Good
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About this book
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
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