International Marketing
by Philip R. Cateora, Pervez N. Ghauri
- Published
- 1999
- ISBN
- 9780256236545
- Pages
- 607
- Publisher
- McGraw-Hill
- Format
- Hardcover
- Language
- English
Note from peter S.
About this copy · Very Good
No writing or highlighting
About this book
A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures.
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Very Good · Total price, includes shipping & fees
Buyer protection - full refund if it doesn't arrive or isn't as described
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Secure payment - handled by Stripe
Have this book? Sell it to other students
Sell Your Copy£24.78
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