The Business Environment

About this book

focuses on the external influences on business organisations and the effect that these have on internal aspects of organisational life. It is written from a business rather than an economics perspective, and provides a relevant and approachable alternative to more traditional economics texts.This third edition has been fully updated and is supported by a wealth of statistical data, contemporary commentary and mini case studies to reflect recent developments in the business environment. Chapter Three provides a more generic view of the political environment which is useful for cross-national comparisons. Chapter Fifteen looks in more detail at the concept of corporate social responsibility.' considers both the internal and external business environment ensuring complete coverage of the subject;? includes a substantial amount of European and international material providing an overall perspective of the area;? contains chapter objectives, case studies, review questions and assignments, and references for further reading at the end of each chapter. Cases include Levi Strauss, Ford, Swan Hunter, European Union enlargement, the UK brewing industry, and the Braer oil tanker disaster.This

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