Marketing Concepts and Strategies
by Sally Dibb
- Edition
- 3
- Published
- 1997
- ISBN
- 9780395790052
- Pages
- 842
- Publisher
- Houghton Mifflin
- Format
- Paperback
- Language
- English
About this book
Revised to include material on new practices and research in the field of marketing. All case material has been either updated or replaced, and the latest European statistics are included throughout the text.
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