Marketing: Concepts and Strategies
by Dibb, Sally, etc., Simpkin, PRIDE, Ferrell
3rd edition · 1997 · Paperback
ISBN 9780395790052
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Book details
- Edition
- 3rd edition
- Published
- 1997
- Publisher
- Houghton Mifflin (Academic)
- ISBN-13
- 9780395790052
- ISBN-10
- 0395790050
- Pages
- 864
- Format
- Paperback
- Language
- English
About this book
Book by Sally Dibb
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