Marketing: Concepts and Strategies
by Dibb, Sally, etc., Simpkin, PRIDE, Ferrell
- Edition
- 3
- Published
- 1997
- ISBN
- 9780395790052
- Pages
- 864
- Publisher
- Houghton Mifflin (Academic)
- Format
- Paperback
- Language
- English
About this book
Book by Sally Dibb
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