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Practical Marketing for Schools

Practical Marketing for Schools

by Christopher Barnes

Published
1993
ISBN
9780631188049
Pages
208
Publisher
John Wiley & Sons
Format
Paperback
Language
English
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An introductory guide to drafting and implementing practical marketing strategies, this workbook introduces key concepts such as marketing a nonprofit organization and drawing up marketing plans.

About this book

Practical Marketing for Schools is an introductory guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing. This book should be a useful resource for all head teachers and senior staff in schools in the private and maintained sectors, and in sixth form and FE colleges.

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Robin W.

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