Marketing Analytics Statistical Tools for Marketing and Consumer Behaviour Using SPSS
by José Marcos Carvalho de Mesquita, Erik Kostelijk
- Published
- 2022
- ISBN
- 9781032052199
- Pages
- 200
- Publisher
- Routledge
- Format
- Paperback
- Language
- English
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About this book
Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
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