Marketing An Introduction
by Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
- Published
- 2015
- ISBN
- 9781292017518
- Pages
- 648
- Publisher
- Pearson
- Format
- Paperback
- Language
- English
About this book
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
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£14.70
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Have this book? Sell it to other students
Sell Your Copy£14.70
Very Good · Total price, includes shipping & fees
Buyer protection - full refund if it doesn't arrive or isn't as described
Tracked delivery - prepaid label, UK-wide
Secure payment - handled by Stripe
Have this book? Sell it to other students
Sell Your Copy£14.70
Very Good · Incl. shipping