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Charity Marketing Delivering Income, Campaigns and Services

Charity Marketing Delivering Income, Campaigns and Services

by Ian Bruce, Ian W. Bruce

Edition
2nd Revised edition
Published
2011
ISBN
9781860724596
Pages
276
Publisher
ICSA Pub.
Format
Paperback
Language
English
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Charity marketing by Ian Bruce. Published by ICSA Pub. (2011).

About this book

Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.

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