Charity Marketing Delivering Income, Campaigns and Services
by Ian Bruce, Ian W. Bruce
- Edition
- 2nd Revised edition
- Published
- 2011
- ISBN
- 9781860724596
- Pages
- 276
- Publisher
- ICSA Pub.
- Format
- Paperback
- Language
- English
About this book
Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.
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