Marketing Strategy for Effective Fundraising
by Peter Maple
- Published
- 2003
- ISBN
- 9781903991381
- Pages
- 168
- Publisher
- Directory of Social Change
- Format
- Paperback
- Language
- English
Note from Sarah M.
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Marketing Strategy (Fundraising) by Peter Maple. Published by Directory of Social Change (2003).
About this book
Aimed at practitioners and students in the area of charity management and public relations, this title explores various topics including the relationship between charities and marketing, marketing strategy, the charity as a brand, marketing communications, and reaching the right audience.
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