Marketing Strategy for Effective Fundraising
by Peter Maple
2003 · Paperback
ISBN 9781903991381
Book details
- Published
- 2003
- Publisher
- Directory of Social Change
- ISBN-13
- 9781903991381
- ISBN-10
- 1903991382
- Pages
- 168
- Format
- Paperback
- Language
- English
About this book
Aimed at practitioners and students in the area of charity management and public relations, this title explores various topics including the relationship between charities and marketing, marketing strategy, the charity as a brand, marketing communications, and reaching the right audience.
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