The Complete Fundraising Handbook
by Michael Norton, Nina BOTTING HERBST
- Edition
- 6th Revised edition
- Published
- 2012
- ISBN
- 9781906294571
- Pages
- 472
- Publisher
- Directory of Social Change
- Format
- Paperback
- Language
- English
About this book
This volume gives a thorough overview of the strategies, skills and techniques needed by those who raise money for charity. It contains case studies of successful fundraising, and contains new material on direct marketing.
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