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Exploring Strategy Text and Cases

Exploring Strategy Text and Cases

by Johnson, Gerry

2016 · Paperback

ISBN 9781292145129

Book details

Published
2016
Publisher
Pearson Education Limited
ISBN-13
9781292145129
ISBN-10
1292145129
Pages
828
Format
Paperback
Language
English

About this book

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

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