International Marketing
by Vern Terpstra, Ravi Sarathy
- Edition
- International 2 Revised Ed
- Published
- 1994
- ISBN
- 9780030989551
- Pages
- 726
- Publisher
- Dryden Press
- Format
- Paperback
- Language
- English
Note from Sarah M.
About this copy · Like New
International marketing by Vern Terpstra. Published by Dryden Press (1994).
About this book
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
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