International Marketing
by Vern Terpstra, Ravi Sarathy
- Edition
- International 2 Revised Ed
- Published
- 1994
- ISBN
- 9780030989551
- Pages
- 726
- Publisher
- Dryden Press
- Format
- Paperback
- Language
- English
About this book
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
Browse by subject
No copies listed right now
Got this book? Sell it here.
Students are searching for this exact title. List your copy free, set your own price, and keep every penny when it sells.
£0 seller feesGuaranteed paymentFree prepaid shipping
Want to buy this?
Get notified when it's available
We'll email you as soon as a seller lists a copy.
Looking to buy now? Browse available textbooks