International Marketing
by Vern Terpstra, Ravi Sarathy
2nd edition · 1994 · Paperback
ISBN 9780030989551
Book details
- Edition
- 2nd edition
- Published
- 1994
- Publisher
- Dryden Press
- ISBN-13
- 9780030989551
- ISBN-10
- 0030989558
- Pages
- 726
- Format
- Paperback
- Language
- English
About this book
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
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