Principles of Direct and Database Marketing
by Alan Tapp
1998 · Paperback
ISBN 9780273627173
Book details
- Published
- 1998
- Publisher
- Financial Times Pitman
- ISBN-13
- 9780273627173
- ISBN-10
- 0273627171
- Pages
- 369
- Format
- Paperback
- Language
- English
About this book
This text is written for students of direct and database marketing. It contains case studies and other examples to bring the subject to life.
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