Consumer Behaviour A European Perspective
by Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
5th edition · 2013 · Paperback
ISBN 9780273772729
Book details
- Edition
- 5th edition
- Published
- 2013
- Publisher
- Pearson
- ISBN-13
- 9780273772729
- ISBN-10
- 0273772724
- Pages
- 672
- Format
- Paperback
- Language
- English
About this book
Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
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