Managerial Economics Firms, Markets, and Business Decisions

About this book

PART ONE: INTRODUCTION; 1. Introduction; 2. An evaluatory framework; PART TWO: DECISION ANALYSIS, TOOLS AND TECHNIQUES; 3. Optimization; 4. Decision-making under uncertainty; 5. Game theory; 6. Investment appraisal; 7. Issues in capital budgeting; PART THREE: DEMAND AND COST ANALYSIS; 8. Consumer theory and demand analysis; 9. Demand estimation; 10. Production and cost analysis; 11. Cost estimation; 12. Short-run benefit and cost analysis; PART FOUR: MARKET STRUCTURE AND THEORIES OF THE FIRM; 13. Introduction to market structure; 14. Monopoly; 15. Monopolistic competition; 16. Oligopoly; 17. Some alternative theories of the firm; PART FIVE: PRICING AND RELATED DECISIONS; 18. Price discrimination; 19. Non-linear pricing; 20. Multi-product pricing; 21. Pricing under uncertainty; 22. Public sector pricing; 23. Intertemporal pricing; 24. Cost-plus and mark-up pricing; 25. Buyer-market power; 26. Advertising; PART SIX: REGULATORY INTERVENTION; 27. Market failure: externalities and public goods; 28. State intervention in imperfectly competitive industries; PART SEVEN: ORGANIZATIONAL ARCHITECTURE; 29. Transactions, information and agency; 30. Organizational architecture; 31. Integration, decentralization, transfer pricing and related decisions; 32. Economic aspects of human resource management.

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