The Business Environment

About this book

The Business Environment examines the external influences on business organisations. It is designed specifically for students taking a first module on a business or business-related degree, HND, MBA or professional course. 'The Business Environment is used as the cornerstone book for our business module. It is an ideal reference text that sympathetically introduces students to the business environment. It is useful not only for those who have some knowledge of business but also for those new to the subject, and can be used throughout their three years of study.' Jane A K Silver, Senior Lecturer in International Business and Strategy, University of Salford 'A very readable text that presents appropriate frameworks and encourages the exploration of their applications via relevant case studies' Rob Thomas, Principal Lecturer in Business Environment, University of Portsmouth

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