Marketing management
by Philip Kotler
2012 · Hardcover
ISBN 9780273743613
Book details
- Published
- 2012
- Publisher
- Pearson
- ISBN-13
- 9780273743613
- ISBN-10
- 0273743619
- Pages
- 1,022
- Format
- Hardcover
- Language
- English
About this book
This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources.
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£7.98
Like New · incl. delivery