Fundraising Strategy
by Redmond Mullin
2nd edition · 2002 · Paperback
ISBN 9781903991220
Book details
- Edition
- 2nd edition
- Published
- 2002
- Publisher
- Directory of Social Change
- ISBN-13
- 9781903991220
- ISBN-10
- 1903991226
- Pages
- 160
- Format
- Paperback
- Language
- English
About this book
The key to successful fundraising is rigorous strategic planning and this title, aimed at all serious fundraisers, provides a background to the whole Fundraising series. The second edition draws on examples such as the NSPCC Full Stop campaign, to further clarify the principles and process of strategy and demonstrate its place in fundraising campaigns.
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